AI for Education.

Admissions windows open and close in 48 hours

A parent at 8 PM asking about KG2 admission. A father in Sharjah comparing fees and transport routes across three schools. A family inquiring about a mid-year Year 5 transfer. An Emirati family asking about Quranic curriculum. Education serves families from every continent, in every language, with every parent shopping at least three options before enrolling.

Dubai alone has more than 200 KHDA-licensed private schools, with annual fees from 30,000 to over 100,000 dirhams. Parents who do not get a fast, clear answer in their language move on within 48 hours.

Why traditional admissions reception fails

Admissions teams hit peak load exactly when they need to be most attentive, and the same questions repeat hundreds of times per day.

What Edah does on every admissions call

Admissions FAQs answered in the parent’s language

Curriculum, age cutoffs, fees by grade, transport routes, sibling discounts, after-school programs, scholarship criteria. Pulled from your knowledge base, delivered with the accuracy of your most experienced admissions officer.

School tours and open day registrations booked instantly

Edah suggests tour slots aligned with grade-specific groups, captures the family’s preferred date and time, and confirms inside your admissions system.

Entrance assessments and interviews scheduled

For grades requiring an assessment or interview, Edah books the slot, communicates the requirements, and sends a checklist of documents the family needs to bring or upload.

Re-enrollment campaigns confirmed at scale

Edah dials current families to confirm intent, capture changes, and trigger payment instructions, freeing admissions staff to focus on new applications.

Fee reminders and event notifications sent on time

Term fee due dates, exam schedules, parent meetings, school closures, transport changes. In each parent’s language, with confirmations recorded for compliance.

A real call, in 90 seconds

Caller: Hi, I am asking about a Year 5 transfer for my daughter for next August. We are moving from Singapore.

Edah: Welcome. Is she on a British, American, or IB curriculum currently?

Caller: IB Primary Years.

Edah: Our IB PYP programme has Year 5 spaces opening for the August intake. Tuition is 78,000 dirhams per year. I can book a campus tour Saturday at 10 AM, or a virtual tour next week. Which works?

Caller: Saturday at 10 is great.

Edah: Confirmed. SMS confirmation now with the address, parking, and a short pre-tour reading list.

What happened in the background

• Captured the family’s relocation timeline, current curriculum, target grade, and fee tier.

• Created an inquiry record in the admissions CRM with full context.

• Reserved the Saturday 10 AM Year 5 group tour slot.

• Sent an SMS confirmation with directions and pre-tour materials.

• Tagged the lead for the admissions officer to follow up after the tour.

Built for the stack you already run

No SIS migration. No parallel admissions pipeline. Your admissions officers open the same records in the same systems, with full context already attached.

Compliance, built in

Children’s data carries the highest sensitivity tier under PDPL. KHDA and ADEK add record-keeping and parental consent obligations on top.

• Recording consent captured at call start in the parent’s language.

• Consent events timestamped and stored for seven years in a tamper-evident audit chain (SHA-256).

• All student and family data processed and stored exclusively in Azure UAE North.

• PDPL data subject rights, including parental access and erasure, aligned with KHDA and ADEK frameworks.

• Outbound campaigns pass a synchronous TDRA pre-dial gate.

What changes after Edah

The tools running on this call

Six tool calls per family. Each logged, retried on failure, visible in your dashboard. No black boxes.

answer_faq(topic: "tuition", grade: "year_5", curriculum: "ib_pyp")
check_availability(resource_type: "tour_slot", filters: { grade_band: "year_5" })
create_booking(family_id, tour_id, slot)
update_crm_field(object: "inquiry", id, patch: { stage: "tour_booked", source: "phone" })
send_sms(to, template_id: "tour_confirmation", variables)
schedule_callback(family_id, window: "post_tour", reason: "follow_up")

answer_faq(topic: "tuition", grade: "year_5", curriculum: "ib_pyp")
check_availability(resource_type: "tour_slot", filters: { grade_band: "year_5" })
create_booking(family_id, tour_id, slot)
update_crm_field(object: "inquiry", id, patch: { stage: "tour_booked", source: "phone" })
send_sms(to, template_id: "tour_confirmation", variables)
schedule_callback(family_id, window: "post_tour", reason: "follow_up")

answer_faq(topic: "tuition", grade: "year_5", curriculum: "ib_pyp")
check_availability(resource_type: "tour_slot", filters: { grade_band: "year_5" })
create_booking(family_id, tour_id, slot)
update_crm_field(object: "inquiry", id, patch: { stage: "tour_booked", source: "phone" })
send_sms(to, template_id: "tour_confirmation", variables)
schedule_callback(family_id, window: "post_tour", reason: "follow_up")

Going live

1. Share curriculum details, fee structure, transport zones, tour slots, and hours.

2. Edah drafts your admissions and re-enrollment scenarios.

3. Connect your SIS, admissions CRM, and finance system. Pilot on one grade band.

4. Go live in 24 to 72 hours. Add re-enrollment campaigns and fee reminders before the next billing cycle.

Parents shop three to five schools before enrolling. The school that answers first, in the right language, with the right answer, fills its seats. Book a 30-minute walkthrough.