Automotive

Automotive runs on long journeys and hot leads

A buyer driving down Sheikh Zayed Road sees a BMW X7 ad and calls the dealer at 9 PM about a weekend test drive. A Land Cruiser owner whose AC stopped working calls a service centre at 7 PM hoping for a slot tomorrow. A used-car shopper browsing dubizzle Motors at midnight asks if a 2022 GLE is still available. Calls do not wait for office hours.

New car deals run from 100,000 to over 2 million dirhams. Test-drive-to-purchase sits around 25 to 35 percent, but only 60 percent of inquiries become a test drive. Every dropped call is a buyer walking into the next showroom with a different brand on the wall.

Why dealerships and service centres lose calls

The people who can answer the phone with depth are the same people who cannot pick it up.

Where it breaks

What it costs

Showroom reps are with customers

Front desk lacks product depth to qualify the lead.

Service advisors are at the bay

Inbound service calls ring out, owners drive to the next centre.

Used-car teams are lean

One or two staff handle 40+ calls a day, capture rate drops.

Multilingual buyers across one shift

Arabic, English, Hindi, Urdu, Tagalog, Russian. Defaulting to English filters revenue.

Trade-in qualification is inconsistent

Junior staff miss valuation inputs, leads stall.

What Edah does on every automotive call

Test drives booked with the right rep and vehicle

Edah checks current inventory by trim, colour, and model year, suggests test drive slots aligned to the right sales executive, and confirms inside your dealer management system.

Service scheduled with live capacity

Technician availability, parts in stock, average service duration. Routine, warranty, and accident repairs routed to the right service line in the same conversation.

Spare parts availability looked up live

When an owner asks about a specific part, Edah queries your parts inventory live, confirms availability, quotes pricing, and reserves the part for collection or installation.

Trade-in details captured for instant valuation

Make, model, year, mileage, condition, ownership history. Initial valuation against your trade-in pricing rules, in-person inspection booked if the lead progresses.

Hot leads routed to the sales floor with context

When a buyer is high-intent, Edah does a warm transfer to the right sales executive with a 30-second summary covering vehicle, budget, financing, and trade-in status.

A real call, in 90 seconds

Caller: Hi, my Land Cruiser AC is not working. Any slot tomorrow morning?

Edah: Yes, 9:30 AM is open. Can I have your plate number to pull the vehicle record?

Caller: G 12345.

Edah: Got it, 2021 LC300, still under your manufacturer warranty for AC system components. AC diagnostic typically takes two hours. Will you be leaving the vehicle, or waiting?

Caller: Leaving it.

Edah: Booked at 9:30 AM with our AC-certified technician Ahmed. SMS confirmation now with the address, the courtesy car details, and the warranty note.

What happened in the background

  • Looked up the vehicle by plate, pulled service history and warranty status.

  • Checked technician availability and matched against the AC certification skill tag.

  • Reserved the bay, the courtesy car, and the diagnostic time block.

  • Created the service ticket with warranty flag pre-applied.

  • Sent an SMS confirmation with directions and the courtesy-car pickup process.

Built for the stack you already run

Layer

Edah connects to

Dealer management

CDK, Reynolds, Tekion, plus any DMS with a REST API

Service scheduling

Xtime, Tekmetric, custom service systems

Parts inventory

Manufacturer parts catalogues plus your stock system

CRM

HubSpot, Salesforce, Zoho, dealer-specific CRMs

Messaging

SMS via Telnyx

No DMS migration. No parallel scheduling. Sales execs and service advisors work the same systems they already know. The calls just stop dropping.

Compliance, built in

Financing applications, identity copies, and trade-in valuations all sit under PDPL. Service records track ownership and accident history, both personal data when tied to an identified owner.

  • Recording disclosure plays at the start of every call in the caller’s language.

  • Consent captured with timestamped evidence and stored for seven years in a tamper-evident audit chain (SHA-256).

  • All call data lives in Azure UAE North. Voice, transcripts, and PII never leave the country.

  • PDPL data subject rights, including erasure, are first-class workflows in the dashboard.

  • Outbound campaigns pass a synchronous TDRA pre-dial gate that validates calling windows, caller-ID ownership, and Do-Not-Call lists before every dial.

What changes after Edah

Metric

Before

After Edah

Lead to test drive

~60 percent

Above 90 percent

Service bay utilisation

Baseline

10 to 15 percent higher

After-hours capture

Voicemail

Above 90 percent

Service no-shows

15 to 20 percent

Cut 30 to 40 percent

Multilingual coverage

English plus Arabic

99+ languages, 24/7

The tools running on this call

Six tool calls per service booking. Each logged, retried on failure, visible in your dashboard. No black boxes.

lookup_vehicle(plate)
check_availability(resource_type: "service_bay", filters: { skill: "ac", duration_min: 120 })
verify_warranty(vehicle_id, component: "ac")
create_booking(customer_id, vehicle_id, technician_id, slot, service_code)
reserve_courtesy_car(customer_id, slot)
send_sms(to, template_id: "service_confirmation", variables)
lookup_vehicle(plate)
check_availability(resource_type: "service_bay", filters: { skill: "ac", duration_min: 120 })
verify_warranty(vehicle_id, component: "ac")
create_booking(customer_id, vehicle_id, technician_id, slot, service_code)
reserve_courtesy_car(customer_id, slot)
send_sms(to, template_id: "service_confirmation", variables)
lookup_vehicle(plate)
check_availability(resource_type: "service_bay", filters: { skill: "ac", duration_min: 120 })
verify_warranty(vehicle_id, component: "ac")
create_booking(customer_id, vehicle_id, technician_id, slot, service_code)
reserve_courtesy_car(customer_id, slot)
send_sms(to, template_id: "service_confirmation", variables)

Going live

  1. Share inventory, service catalogue, parts database, sales executives, and hours.

  2. Edah drafts the showroom and service-centre scenarios.

  3. Connect your DMS, service system, parts inventory, and CRM. Test on one model line.

  4. Go live in 24 to 72 hours. Add service reminder and warranty renewal campaigns in week two.

Buyers cross-shop three brands before they sign and owners switch service centres after one bad experience. The dealership that picks up the phone in the right language with the right answer is the dealership that closes. Book a 30-minute walkthrough.

Get started today

Edah AI learns your business, connects to your tools, and starts answering calls the same day.

PDPL Compliant

Hosted in UAE

Let’s begin onboarding.

Tell us about your business so we can set up your AI assistant.

Share a website, files, or a short description. We’ll handle the rest.

Workflows

Integrations

Knowledge

Tools

After every call, save the summary and outcome to CRM

When a customer asks for pricing, send quote and log the request

If the agent transfers a call, attach transcript to the CRM record

When a lead is not ready, create follow up task for next week

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